{"product_id":"the-science-of-shopping-how-psychology-and-innovation-create-a-winning-retail-strategy-paperback","title":"The Science of Shopping: How Psychology and Innovation Create a Winning Retail Strategy - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKate Hardcastle\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIn the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offline - has become crucial for success. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cbr\u003eIn this book, global consumer expert and multi-award-winning business consultant \u003cb\u003eKate Hardcastle\u003c\/b\u003e delivers a blueprint for the future of retail, exploring the psychological, technological and strategic elements that shape today's retail environment and providing unparalleled insights from some of the world's leading brands such as Erewhon, Selfridges, Aldi and Primark. \u003cp\u003e\u003c\/p\u003e Exploring every aspect of the consumer decision-making journey, \u003ci\u003e\u003cb\u003eThe Science of Shopping\u003c\/b\u003e\u003c\/i\u003e includes content on how emotions, perceptions and social factors can drive consumer behaviour as well how to use AI to personalize the shopping experience and the different tricks and tips retailers can use to engage and entice customers. Learn how to find the perfect price point, how to create cohesive shopping environments across all platforms and how you can create immersive experiences that resonate with customers with this practical and insightful guide.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eKate Hardcastle \u003c\/b\u003eis a multi-award-winning international consumer expert, broadcaster and commentator based in London, UK. With over 20 years' experience in consumer behaviour and retail, she works with some of the world's biggest brands and in 2018 was awarded an MBE for services to business and entrepreneurship. She appears regularly on the BBC, ITV, Channel 4 and Sky News, as well as in \u003ci\u003eForbes \u003c\/i\u003eand the \u003ci\u003eFinancial Times\u003c\/i\u003e, and presents at events including the Financial Times Retail Summit, Retail World Congress, The Retail Summit UAE, Shop Talk Las Vegas, The Tech Show and Ideal Home Show.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 280\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.76 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 24, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964786377005,"sku":"9781398620469","price":52.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/the-science-of-shopping-how-psychology-and-innovation-create-a-winning-retail-strategy-paperback-1805374.webp?v=1775470687","url":"https:\/\/ishookbooks.com\/products\/the-science-of-shopping-how-psychology-and-innovation-create-a-winning-retail-strategy-paperback","provider":"iShook Books","version":"1.0","type":"link"}