{"product_id":"the-so-what-strategy-revised-edition-paperback","title":"The So What Strategy Revised Edition - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDavina Stanley\u003c\/b\u003e (Author), \u003cb\u003eGerard Castles\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSo What?\u003cbr\u003e Where's this going?\u003cbr\u003e Why do I need to know this?\u003c\/p\u003e\u003cp\u003eThese are some of the most unnerving questions in business. How do you make sure this doesn't happen to you? And how do you make sure business audiences actually hear what you have to say?\u003c\/p\u003e\u003cp\u003eGood communication is crucial for business success. Whether you are an experienced executive or a new business graduate, sooner or later you will need to present your point of view on an important issue. But how can you take what is often a complex set of ideas and organise them into a clear and compelling argument that your audience - the CEO, the Board, peers - understands straight away?\u003c\/p\u003e\u003cp\u003eIn the revised edition of this practical book, Davina Stanley and Gerard Castles - communication strategists with decades of experience working with everyone from graduates through to the C-suite - reveal their proven approach. It's all about using storylines to get to the 'So what' fast, and being able to make a case to back it up.\u003c\/p\u003e\u003cp\u003eYou can unlock the power of the 'So what' strategy by taking five steps, which are outlined in this book: \u003c\/p\u003e\u003cp\u003e1. Understand why mastering storylining is worth the investment.\u003c\/p\u003e\u003cp\u003e2. Learn how to use a storyline to identify and harness the 'So what'.\u003c\/p\u003e\u003cp\u003e3. Master the seven classic storyline patterns.\u003c\/p\u003e\u003cp\u003e4. Use storylines to shape the communication you share.\u003c\/p\u003e\u003cp\u003e5. Introduce storylining in your business.\u003c\/p\u003e\u003cp\u003ePacked with examples, stories, insights and practical steps, Davina and Gerard show you how to apply these powerful strategies to stop your audiences asking you, 'So what? How does that help us?\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 144\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.31 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 15, 2019\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964723986733,"sku":"9780648402565","price":27.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/the-so-what-strategy-revised-edition-paperback-6676261.webp?v=1775474285","url":"https:\/\/ishookbooks.com\/products\/the-so-what-strategy-revised-edition-paperback","provider":"iShook Books","version":"1.0","type":"link"}