{"product_id":"the-transformation-principles-how-to-create-enduring-change-hardcover","title":"The Transformation Principles: How to Create Enduring Change - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eHemant Taneja\u003c\/b\u003e (Author), \u003cb\u003eKevin Maney\u003c\/b\u003e (With)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the CEO of global investment and transformation company General Catalyst, this powerful, timely set of principles is an essential guide to long-term success, for business leaders, founders, and policymakers navigating a new era of technological and geopolitical change.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eCapitalism has historically focused on profit generation, with positive impact left to non-profits. This system has fueled unprecedented growth, but has also generated unsustainable consequences--deepening inequality, widespread job displacement, and eroding social trust. \u003cp\u003e\u003c\/p\u003eIt's time for a new paradigm--one that recognizes the inextricable link between positive impact and returns. Long-term profitability depends on maintaining public trust, societal wellbeing, and operating legitimacy. This new reality necessitates a new set of principles--\u003ci\u003etransformation principles\u003c\/i\u003e--to guide our decision-making as we build for growth and for good. \u003cp\u003e\u003c\/p\u003eCEO Hemant Taneja has developed these principles throughout his life, and they have guided General Catalyst--with over $36 billion in assets--to fund, found, and nurture some of the most successful companies of the past two decades, while simultaneously having a powerful positive impact on society. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eThe Transformation Principles\u003c\/i\u003e, Taneja explains the nine principles behind the company's outsized impact in investing and industry transformation, which will help you: \u003cbr\u003e \u003cul\u003e Understand the critical importance of a company's soul. Navigate through the inevitable twists and turns of building for a new future . See beyond trends and focus on what truly matters for enduring success. Help build companies that solve society's hardest problems, making capitalism a force for good. Lead with curiosity, generosity, and a beginner's mind to build long-term, continuously-evolving businesses  \u003c\/ul\u003e \u003cbr\u003e\u003ci\u003eThe Transformation Principles\u003c\/i\u003e is a blueprint for leaders who want to create institutions that endure, drive inclusive growth, and reshape industries in ways that serve people and society while generating outsized financial value. Equipped with these nine principles, any individual or organization will be able to see beyond trends and short-term thinking and instead focus on long-term successes that last for generations to come.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eHemant Taneja\u003c\/b\u003e is the CEO of the global investment and transformation company General Catalyst. He is a multi-year Midas List investor, a best-selling author, and a founder. His career includes early investments in market-leading companies like Stripe, Samsara (NYSE: IOT), Snap (NYSE: SNAP), ClassDojo, Grammarly, Gusto, Applied Intuition, and Anduril. He has also hatched numerous companies like Commure, Tendo and Livongo, which was acquired by Teladoc in an $18.5B merger, the largest in digital health history. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eKevin Maney\u003c\/b\u003e is a veteran journalist, essayist, bestselling author, and TV commentator, focusing on the technology industry and its history. His firm, Category Design Advisors, has helped company leadership teams all over the world identify and design new market categories.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.86 x 9.27 x 6.33 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 23, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964685418797,"sku":"9781637747353","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/the-transformation-principles-how-to-create-enduring-change-hardcover-6097549.webp?v=1775476506","url":"https:\/\/ishookbooks.com\/products\/the-transformation-principles-how-to-create-enduring-change-hardcover","provider":"iShook Books","version":"1.0","type":"link"}