{"product_id":"the-ultimate-question-2-0-revised-and-expanded-edition-how-net-promoter-companies-thrive-in-a-customer-driven-world-hardcover","title":"The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eFred Reichheld\u003c\/b\u003e (Author), \u003cb\u003eRob Markey\u003c\/b\u003e (With)\u003c\/p\u003e\u003cp\u003eIn the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: \"Would you recommend us to a friend?\" By asking customers this question, you identify \u003ci\u003edetractors\u003c\/i\u003e, who sully your firm's reputation and readily switch to competitors, and \u003ci\u003epromoters\u003c\/i\u003e, who generate good profits and true, sustainable growth. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eYou also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power. \u003cp\u003e\u003c\/p\u003eIn this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld: \u003cp\u003e\u003c\/p\u003e- Defines the fundamental concept of Net Promoter, explaining its connection to your company's growth and sustained success\u003cbr\u003e- Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers\u003cbr\u003e- Shares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their business \u003cp\u003e\u003c\/p\u003ePractical and insightful, \u003ci\u003eThe Ultimate Question 2.0\u003c\/i\u003e provides a blueprint for long-term growth and success.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eFred Reichheld\u003c\/b\u003e is a Fellow at Bain \u0026amp; Company. He is the bestselling author of \u003ci\u003eThe Loyalty Effect\u003c\/i\u003e, published by Harvard Business Review Press, as well as numerous articles published in Harvard Business Review. \u003cb\u003eRob Markey\u003c\/b\u003e is a partner and director in Bain \u0026amp; Company's New York office and head of the firm's global Customer Strategy and Marketing practice. \u003cbr\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.2 x 9.3 x 6.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 20, 2011\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964679160109,"sku":"9781422173350","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/the-ultimate-question-20-revised-and-expanded-edition-how-net-promoter-companies-thrive-in-a-customer-driven-world-hardcover-9396483.webp?v=1775476867","url":"https:\/\/ishookbooks.com\/products\/the-ultimate-question-2-0-revised-and-expanded-edition-how-net-promoter-companies-thrive-in-a-customer-driven-world-hardcover","provider":"iShook Books","version":"1.0","type":"link"}