{"product_id":"twenty-ads-that-shook-the-world-the-centurys-most-groundbreaking-advertising-and-how-it-changed-us-all-paperback","title":"Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJames Twitchell\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eJames Twitchell takes an in-depth look at the ads and ad campaigns and their creators that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike s Just Do It, Clairol s Does She or Doesn t She?, Leo Burnett s invention of the Marlboro Man, Revlon s Charlie Girl, Coke s re-creation of Santa Claus, Absolut and the art world these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.\"\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003eJames Twitchell takes an in-depth look at the ads and ad campaigns--and their creators--that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum's creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike's \"Just Do It,\" Clairol's \"Does She or Doesn't She?,\" Leo Burnett's invention of the Marlboro Man, Revlon's Charlie Girl, Coke's re-creation of Santa Claus, Absolut and the art world--these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eJAMES B. TWITCHELL is the author of several books on advertising, including \u003cb\u003eAdcult USA: The Triumph of Advertising in American Culture\u003c\/b\u003e and \u003cb\u003eCarnival Culture: The Trashing of Taste in America\u003c\/b\u003e. He is an alumnus professor of English at the University of Florida.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.66 x 9.14 x 7.36 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 26, 2001\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964750823725,"sku":"9780609807231","price":20.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/twenty-ads-that-shook-the-world-the-centurys-most-groundbreaking-advertising-and-how-it-changed-us-all-paperback-4670934.webp?v=1775472726","url":"https:\/\/ishookbooks.com\/products\/twenty-ads-that-shook-the-world-the-centurys-most-groundbreaking-advertising-and-how-it-changed-us-all-paperback","provider":"iShook Books","version":"1.0","type":"link"}