When Women Ran Fifth Avenue: Glamour and Power at the Dawn of American Fashion - Paperback

by Julie Satow (Author)

NEW YORK TIMES BESTSELLER - A glittering portrait of the golden age of American department stores and of three visionary women who led them, from the award-winning author of The Plaza.

A BEST BOOK OF THE YEAR: Vogue, Smithsonian, New York Post, and Financial Times

"Ms. Satow's carefully researched book is compulsively readable: I found myself dashing through it like a novel. She portrays the women with verve; we get a glimpse into their lives, as well as a sense of what it was like at each of these retail meccas." --The Wall Street Journal

The twentieth century American department store: a palace of consumption where women, shopper and shopgirl alike, could stake out a newfound independence. Whether in New York, Chicago, or on Main Street, USA, men owned the buildings, but inside, women ruled.

In this hothouse atmosphere, three women rose to the top. In the 1930s, Hortense Odlum of Bonwit Teller came to her husband's department store as a housewife and wound up running the company. Dorothy Shaver of Lord & Taylor championed American designers during World War II--before which US fashions were almost exclusively Parisian copies--becoming the first businesswoman to earn a $1 million salary. And in the 1960s Geraldine Stutz of Henri Bendel re-invented the look of the modern department store and inspired a devoted following of ultra-chic shoppers as well as decades of copycats. Journalist Julie Satow draws back the curtain on three visionaries in this stylish account, rich with personal drama and trade secrets, and showcases the women who made that beautifully curated world go round.

Author Biography

JULIE SATOW is an award-winning journalist and the author of The Plaza, a New York Times' Editor's Choice and NPR Favorite Book of 2019. She is a regular contributor to the New York Times.