• Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond - Paperback
Why We Buy: The Science of Shopping - Updated and Revised for the Internet, the Global Consumer, and Beyond - Paperback - iShook Books
Why We Buy: The Science of Shopping - Updated and Revised for the Internet, the Global Consumer, and Beyond - Paperback - iShook Books

    Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond - Paperback

    $21.78
    In stock!
    People are currently viewing this
    Select The Options Above
    Description

    by Paco Underhill (Author)

    Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.

    This enlightening edition includes new information on:

    -The latest trends in online retail--what retailers are doing right and what they're doing wrong--and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

    -A guided tour of the most innovative stores, malls and retail environments around the world--almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

    The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.

    Author Biography

    Paco Underhill was the founder of Envirosell, Inc., a global research and consulting firm. His clients include more than a third of the Fortune 100 list, and he has worked on supermarket, convenience store, food, beverage, and restaurant issues in fifty countries. He is the bestselling author of Why We Buy, The Call of the Mall, What Women Want, and his newest book, How We Eat. He has also written articles for or been profiled in The New York Times, The Wall Street Journal, The Washington Post, The New Yorker, Smithsonian Magazine, and more. Paco divides his time between New York City and Madison, Connecticut.

    Number of Pages: 320
    Dimensions: 0.9 x 8.3 x 5.4 IN
    Publication Date: December 30, 2008
    Add to Cart Select The Options Above

    Reviews

    Exceptional Support and Clean Code

    I was impressed by how fast the support team responded to my questions. Even as someone with basic coding knowledge, I found the theme incredibly easy to work with. The code is well-organized, and everything runs smoothly.

    — Lucas M

    Small Business Owner (Electronics Store)

    Reliable Theme with Excellent Customer Service

    After trying multiple themes, I finally chose Wokiee — and haven’t looked back. It’s reliable, modern, and easy to customize without coding. What impressed me most was their support team: fast, helpful, and willing to assist even with third-party issues. That level of service is rare!

    — Sophie N

    Owner of a Home Decor Store

    Beautiful Design and Great Flexibility

    Wokiee is hands down the best Shopify theme I’ve used. The design options are stunning and fully customizable. I was able to build a high-converting store without any external developers.

    — Rachel L

    Fashion Brand Founder

    Top-Notch Support and Regular Updates

    The customer support team is incredible — helpful, responsive, and very professional. They’ve helped me resolve everything from layout tweaks to app integrations. Plus, the theme is regularly updated with new features.

    — David P

    Shopify Consultant

    Amazing Customization Options"!

    Wokiee gave me full creative control over my store’s layout and visuals. The theme’s design blocks are so flexible that I could create something truly unique — without touching a single line of code.

    — James T

    Handmade Goods Seller

    High-Quality Theme with Professional Code

    You can tell Wokiee was built by pros. The code is clean and optimized for performance. No bloated features — just what you need. My store loads fast and looks great on all devices.

    — Anna V

    UI/UX Designer