{"product_id":"winning-through-platforms-how-to-succeed-when-every-competitor-has-one-paperback","title":"Winning Through Platforms: How to Succeed When Every Competitor Has One - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eTed Moser\u003c\/b\u003e (Author), \u003cb\u003eCharlotte Bloom\u003c\/b\u003e (Author), \u003cb\u003eOmar Akhtar\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWinning through Platforms achieved #1 bestseller status, and is a Best Business Book Awards winner for 2024. It is your new go-to guide for modern competitive advantage.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eDigital platforms are no longer for just the tech elite. They're spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence--lighting the valuable customer Use journey that was formerly dark.\u003c\/p\u003e \u003cp\u003eHow will you succeed when your markets get platform-crowded? Three senior advisers to the world's leading technology companies reveal how to win through platforms when every competitor has one.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eWinning Through Platforms\u003c\/em\u003e decodes growth moves from a decade of platform competition, communicates them through a platform playbook. It's a treasure trove of 24 proven platform strategies--such as customer coalition design, in-use enrichment, AI branding, and much more. These playbook strategies are delivered through engaging stories of over 50 companies, plus proprietary frameworks and workshop-style questions that lead you to act.\u003c\/p\u003e \u003cp\u003eThis game-changing playbook will teach you how to: \u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eRevitalize your business through strategic use of platforms\u003c\/li\u003e \u003cli\u003eDesign platforms that are compelling to customers and hard for competitors to match\u003c\/li\u003e \u003cli\u003eAccelerate in-market growth through brand-and-demand excellence that spans your customer's entire platform journey\u003c\/li\u003e \u003cli\u003eInnovate in high-impact benefit areas to differentiate your platform\u003c\/li\u003e \u003cli\u003eElevate your customer's personal platform experience\u003c\/li\u003e \u003cli\u003eTransform your enterprise and operations to drive superior performance\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEvery CEO, innovator, go-to-market leader, and aspiring professional will gain valuable insight through this book. Whether your company is just starting on its first platform journey or is a born platform disruptor, this book will transform your ability to win.\u003c\/p\u003e \u003cp\u003eLearn the platform playbook. Find and apply your plays.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eThis book forms part of the American Marketing Association (AMA) leadership series.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTed Moser\u003c\/strong\u003e is a Senior Partner at Prophet, a growth and transformation consultancy, where he helps category-leading digital platform clients to anticipate market evolution, craft distinctive value growth strategies, and realize their ambitions. Ted's client work spans innovation, branding, go to market excellence, and operating model transformation. A Wharton School MBA with highest honors in Strategy and Marketing, he previously co-authored Profit Patterns with Adrian Slywotziky to identify how profit pools shift with Internet business model innovation. He is a decades-long digital innovator for global financial inclusion.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eCharlotte Bloom\u003c\/strong\u003e is the CEO of VSNRY, a strategic consulting firm, where she works with visionary leaders to identify and bring to market industry-defining business strategies and innovations. Her clients have successfully launched new businesses, pivoted to more lucrative business models, been acquired and IPO'd. She is an advocate for women and ally to businesses that make the world a better place.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eOmar Akhtar\u003c\/strong\u003e conducts research and advises companies on best practices in data, technology and go-to-market excellence. His research publications include digital practice benchmarks, maturity models, guides for developing strategies, and frameworks for evaluating people, processes, and technologies.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 376\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 10, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":51964754723117,"sku":"9781804553015","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0938\/3185\/6429\/files\/winning-through-platforms-how-to-succeed-when-every-competitor-has-one-paperback-6893401.webp?v=1775472487","url":"https:\/\/ishookbooks.com\/products\/winning-through-platforms-how-to-succeed-when-every-competitor-has-one-paperback","provider":"iShook Books","version":"1.0","type":"link"}